The new reality that musical creatives are facing from the impact of the COVID-19 pandemic is certainly unprecedented. In response, Mack Avenue Music Group is gearing up for what they hope will be their most robust and important web event to date – one that directly supports the artists who make the music we all love.
Launching with International Jazz Day on Thursday, April 30
and extending through Sunday, May 3
, Mack Avenue is launching the allONE
initiative: a webstore event where one hundred percent of all sales from mackavenue.com
will be distributed directly to the label artists.
“Almost everyone I know – musicians, managers, venue owners and booking agents – are facing unemployment or worse for an unknown amount of time,” says Mack Avenue Senior Director of A&R, Will Wakefield. "We are keenly aware of what that means and want to be there to help in whatever way we can and I think this is a good start.”
In the past month, the artist community has seen its income vanish and is unsure when domestic and international touring will resume. The impact on the Mack Avenue family was felt immediately and the organization responded quickly with a donation that kicked off the Jazz Foundation of America’s COVID-19 Musicians’ Emergency Fund.
Mack Avenue Music Group
has always strongly valued taking a humanist approach while working with respect to the music, artists and communities. “These past several weeks I have been reminded of the amazing and resilient jazz and music community that we're a part of as we confront unexpected realities,” says Mack Avenue President, Denny Stilwell. “I am grateful for it and moved by it daily. It calls to mind how we really are one
, connected through the love of music. I hope you will visit the site and support our event and find something for you, a friend, or family member to enjoy. Thank you in advance for championing the artists, their music and for choosing to do business with us.”
· the road to great music